That leaves the Bills among the few teams with a hole at quarterback. The Broncos would have made sense before it was reported that they’ll sign Case Keenum McCarron is familiar with Denver’s head coach, Vance Joseph, who was the Bengals’ defensive backs coach from 2014-15.
Being a relatively inexperienced player who spent most of his early NFL career as a backup hasn’t stopped teams in the past. Two years ago, Brock Osweiler received a four-year, $72 million deal from the Texans and last year Mike Glennon got a three-year, $45 million contract from the Bears.
McCarron is set to be the next in that group of young backup quarterbacks to get a big contract in free agency, and just like Osweiler and Glennon it probably won’t be the best idea for whichever team signs on the dotted line.
As pitchers Greg Maddux and Tom Glavine joked in that old Nike commercial: Chicks dig the long ball. YES posted its best numbers among female viewers in five years. The ratings were particularly strong among affluent women, with a household income of $150,000 or more.
The result has been a lucrative start to the new 2018 season for YES and the Yankees.
The network’s ad revenue is up double-digits from the same point last season. With fans interested in both the distance and velocity of home runs hit by Judge/Stanton/Sanchez/Bird, YES is examining ways to integrate the themes of distance and speed into sponsors’ advertising campaigns.
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Along Madison Avenue, the network is selling its product against the top-rated entertainment and news programs; not just sports.
Why not? asks Levinson. With a team of charismatic young stars right out of Central Casting and a new manager in Aaron Boone replacing Joe Girardi, the soap opera known as the 2018 Yankees should be as entertaining as any primetime drama, comedy or cop show.